Trade Show "Buzz Marketing"

How We Helped Skechers Steal the Show

When Manhattan Beach-based lifestyle manufacturer Skechers USA needed a unique creative solution for aa event marketing project, they turned to South Pacific Image. We have produced a myriad of elements for them for on-air use, and for special events over the years. To stand out amongst the presenters at the WSA event, Skechers built a multi-story booth with a large stage for live models, and a ultra widescreen videowall as a background. We produced the media content for the display, combining existing footage with original animation and product video with an original soundtrack. The effort was a showstopper, drawing crowds to the Skechers booth in record numbers.

In the words of Skechers’ Vice President of Marketing, “We surpassed sales from the last two years combined and paid all of the expenses of the booth by noon on the first day of the show. The next two days set records we would not have even dreamed possible.”